Pearson Marketing Executive. in London, United Kingdom

Marketing Executive.

Description

Position Description:

We are looking for a proactive, resourceful and enthusiastic Marketing Executive to join Pearson College London. As part of the Product Marketing Team you will be responsible for planning and delivering tactical marketing activity to support the growth of the College and our two academic Schools - Pearson Business School and Escape Studios.

You will lead on the development and execution of B2C marketing campaigns for Pearson Business School, with the aim of achieving lead generation targets and fulfilling student recruitment targets. You will work closely with colleagues in External Relations as well as external agencies to deliver advertising campaigns that promote our range of degrees and degree apprenticeships to potential students and stakeholders.

You’ll have experience of working in a marketing department and delivering multi-channel campaigns. To be successful in this role, you should have experience of copywriting, email marketing, digital marketing and campaign reporting. This is a busy and fast-paced role, within a growing organisation.

Key Accountabilities:

  1. Lead marketing campaigns to promote awareness of Pearson Business School, part of Pearson College London.

  2. Deliver lead generation marketing campaigns for undergraduate, postgraduate and degree apprenticeship products to reach lead, application and enrollment targets.

  3. Contribute and execute new ideas to raise the profile of Pearson Business School.

  4. Create marketing collateral such as prospectuses, brochures, promotional emails, digital adverts and branded merchandise.

  5. Work closely with the Web Team to ensure product web-pages are up-to-date and create bespoke landing pages for marketing campaigns.

  6. Work with media agencies to deliver and evaluate advertising campaigns.

  7. Produce regular reports with full analysis and recommendations to feedback on performance of marketing campaigns.

  8. Attend Open Days and recruitment events as required.

Essential Skills:

  • Approach projects as a self-starter and work on own initiative.

  • Demonstrate careful attention to detail in all tasks undertaken but specifically in proofreading marketing materials.

  • Show a willingness to learn and the ability to become highly proficient in all aspects of the marketing mix: print, web, email, direct and student recruitment channels.

  • Demonstrate flexibility within role to ensure support is provided to major campaigns or events.

  • Confident communicator and able to build positive relationships across the College.

About Pearson

Pearson College London is part of Pearson. At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Qualifications

Essential Qualifications:

  • Undergraduate degree

Desirable skills:

  • Marketing experience in Higher Education

  • Email marketing experience

  • Digital marketing experience

Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Nov 28, 2016