Pearson Marketing Coordinator in London, United Kingdom

Marketing Coordinator

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Purpose of this Position

To support the marketing manager in the promotion of Pearson’s English language assessment products thought a wide variety of marketing tasks. The Marketing Coordinator is an integral part of the team responsible for ensuring the timely delivery of campaigns. The Marketing Coordinator will support the tactical marketing campaigns as required. Activities include but not limited to:

  • Supporting and implementing email and online DR campaigns

  • Creating lead generation and lead close activity

  • On and offline marketing

  • Management of events and trade show displays

  • Content management across external and internal websites

  • Supplier management

  • Create and maintain a dashboard with KPIs about the marketing activities. The role also includes some administrative tasks.

Key ResponsibilitiesMeasures

Event Planning and Support

Assist the Marketing Manager to plan and execute events including venue management, attendee logistics and generally providing administrative support and event coordination.

Creation of marketing collateral

Develop marketing collateral to support sales within agreed time frames and budget while exhibiting a high level of accuracy.

Social media and digital

Work with the Marketing Manager and external agency to developing and implementing solutions that support our social presence and drive sales.

Deliver email campaigns to key external stakeholders

  • Develop in conjunction with Marketing Manager an email schedule

  • Edit and execute email newsletter

  • Contribute to strategy that drives increased engagement

Reporting on activity

Assist in compiling campaign and reports as required

Main Job Dimensions

Communication

Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.

Contributing to Team Success

Actively participating as a member of a team to move the team toward the completion of goals.

Energy

Consistently maintaining high levels of activity or productivity; sustaining long working hours when necessary; operating with vigor, effectiveness, and determination over extended periods of time.

Managing Work (includes Time Management)

Effectively managing one's time and resources to ensure that work is completed efficiently.

Meeting Participation

Using appropriate interpersonal styles and methods to help reach a meeting's goals while considering the needs and potential contributions of others.

Quality Orientation

Accomplishing tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.

Technical/Professional Knowledge and Skills

Having achieved a satisfactory level of technical and professional skill or knowledge in position-related areas; keeping up with current developments and trends in areas of expertise.

Work Standards

Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self imposing standards of excellence rather than having standards imposed.

Main Challenges

Job Fit - Details

Working on tasks requiring great attention to details.

Organization Fit - Customer focus

Emphasis on understanding, meeting, and exceeding customer needs, and maximizing customer satisfaction.

Organization Fit - High-technology orientation

Use and/or development of state-of-the-art high-tech marketing applications.

Organization Fit - Quality focus

Emphasis on the production of high-quality goods and services.

Organization Fit - Cross-team collaboration

Work efficiently across teams, identifying opportunities to leverage resources in other areas of the company in order to grow Assessments

Key Relationships / Stakeholders

Global Marketing Manager (PTE Academic)

Global English Product Marketing Director

Global VP, English Assessments

Broader English and Schools team

Qualifications and/or Experience

Mandatory

Relevant marketing or communications qualifications are essential while additional digital qualification or experience will be highly regarded.

Mandatory

Strong written and verbal influencing and communication skills.

Preferable

Experience in managing schedules, budgets and project plans will be highly regarded.

Preferable

Advanced knowledge and experience with the MS Suite (in particular MS Excel) while experience with commercially regarded email marketing, CRM and CMS software will be highly regarded

Preferable

Experience in a geographically distributed team environment as well as the working independently

Preferable

Experience in the international education market or with high stakes test products.

Qualifications

Qualifications and/or Experience

Mandatory

Relevant marketing or communications qualifications are essential while additional digital qualification or experience will be highly regarded.

Mandatory

Strong written and verbal influencing and communication skills.

Preferable

Experience in managing schedules, budgets and project plans will be highly regarded.

Preferable

Advanced knowledge and experience with the MS Suite (in particular MS Excel) while experience with commercially regarded email marketing, CRM and CMS software will be highly regarded

Preferable

Experience in a geographically distributed team environment as well as the working independently

Preferable

Experience in the international education market or with high stakes test products.

Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Marketing

Organization: Global Product

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Apr 17, 2017