Pearson Commercial Product Manager in London, United Kingdom
Commercial Product Manager
Pearson Education Ltd is a leading UK awarding organization, offering a suite of academic and vocational qualifications in over 90 countries worldwide. We have built a reputation as a provider of modern education solutions that help learners from all walks of life realise their full potential. We are driven by the desire to advance learning and change lives. Every day, all over the world, our qualifications help learning flourish. And wherever learning flourishes, so do people.
To drive growth for the BTEC Higher National (HN) portfolio through the effective management of existing and proposed new products to support the strategic and operational objectives of the business. This will involve the creation, implementation and monitoring of product and portfolio strategies and plans in order to achieve sales and profit targets, as well as identifying opportunities for growth through partnerships with external stakeholders.
Key role-specific deliverables
Develop and drive the integrated proposition strategy for the HN portfolioto grow market share and/or margin to meet business objectives.
Take responsibility for revenue performance of HN products and services throughout their life-cycle; monitoring, communicating and prompting action to members of wider department on a regular basis.
Monitor costs and review portfolio profitability to ensure that the portfolio continues to deliver against business objectives.
Develop and implement the HN pricing strategy and tactics.
Work with colleagues in the UK and International to define regional sales and marketing strategies, and ensure these are aligned with HEQ product strategies.
Define the HN value proposition and work with Marketing on translating this into customer needs and messaging.
Monitor the marketplace; identifying global skills gaps, trends and key competitor activity.
Global product performance and analysis, from a commercial perspective, highlighting trends and addressing weaknesses.
Feed into brand experience and driving improvements (ensuring a smooth customer and product journey).
Identification, research and business case for new commercial opportunities.
Driving forward solutions to support the Portfolio Strategy
Network internally and externally to develop product propositions and inform product development decisions.
Define and implement an innovative proposition strategy for the Pearson BTEC Higher National portfolio; shaping the models for qualification support products and services (distribution, pricing, features, etc) and working with virtual functional teams to drive the delivery plan.
Work closely with customers on an on-going basis to define customer value and interpret that into propositions.
Championing, launch and Roll-out
Champion the HN proposition with customers and participate in new market and product launches.
Lead the overall plan and approach to sales team training/briefings, defining models for implementation, and driving training forward through the technical teams, providing coaching and participating in the delivery of training where necessary, to ensure sales teams are equipped with the information to grow HNs in their markets.
Develop a model for product launch campaigns across HNs, and coach Subject leads where necessary to ensure individual campaign plans and campaign roll-out is effective.
Identify sales performance trends and work with sales teams to increase advocacy of HNs.
Demonstrate a deep understanding of the Pearson BTEC Higher National portfolio, its products and markets.
Drive commercial opportunities/big contracts
Understand UK and international market drivers, champion these within the department, and translate these drivers into potential opportunities for HEQ; working with UK and international colleagues to bring these opportunities through to fruition.
Work with internal stakeholders to identify potential partners (especially employers), developing value propositions to drive revenue, pitching HN opportunities to potential partners, and leading the development of these commercial solutions, bringing in experts as needed.
Work with international teams on large local projects (such as projects with Ministries of Education and Centres of Excellence).
Commercial responsibilities within team
Champion commercial thinking; acting as a coach for others and leading on training to develop the department’s commercial skills.
Support the Head of Commercial Management with the overall strategy for the department.
Desirable Previous Experience / Knowledge
Track record in leading and managing innovative market winning propositions
Experience in developing and delivering successful long term strategies for products and/ or services
Forward-thinking, pragmatic and commercial approach to work
Engaging and confident individual with strong interpersonal and influencing skills
Extensive previous customer facing experience
Understands and anticipates customer and learner needs to achieve outcomes which benefit both internal and external customers
Experience and evidence of managing client and product profitability
Ability to present complex issues in an easily understood fashion to internal and external stakeholders at all levels
Strong financial and analytical skills
Experience of working closely with product, marketing, sales and operations to deliver the best result and event experience
Experience of conducting market research to inform product propositions.
Direct experience of building products and solutions for/in the education sector
- Project management experience and/or management of matrix virtual teams.
Ability to work collaboratively and effectively within a matrix structure
Experience of pitching propositions to external stakeholders
Experience in qualification development or qualification product management
Experience within an international educational context
Experience in building partnerships and driving forward joint ventures
Employer stakeholder management
Knowledge of vocational education and current market and policy drivers
Classroom/ teaching/ curriculum development experience
Coaching/ mentoring experience
Systems, Tools & IT Literacy
Proficient in the use of Microsoft Office
Education, Qualifications & Training
Degree or equivalent
Business or Strategic Marketing post-graduate qualification
Pearson Leadership Profile
Leading Self/Leading Others/Leading the Business
Primary Location: GB-GB-London
Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL
Job: Product Management
Employee Status: Regular Employee
Job Type: Standard
Job Posting: Mar 19, 2017