Pearson Marketing - Strategy & Planning Director in Hoboken, New Jersey

Marketing - Strategy & Planning Director


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Main activities / responsibilities:

  • Support building a mid and long term marketing strategy, aligning premises and priorities to turn Pearson’s Global Marketing into a business growth driver.

  • Consistently visit clients and deeply understand students experience and demands to help identify market trends.

  • Based on the strategy, manage and report the goals and deliverables of global centers of excellence.

  • Management of the rhythm of business for global marketing, organizing the meetings and tools that will guarantee alignment and resources to enable our deliverables.

  • Lead global marketing budget process, with support from finance, implementing a ZBB (Zero based Budget) model.

  • Alignment with country marketing and cascading of global strategies, with focus in countries that are reporting, dotted line, to Marketing Excellence.

  • Manage global vendors model to create an efficient structured support for global marketing in alignment with global procurement.

  • Structure platforms to build Pearson’s marketing communities to leverage engagement of marketing talents around the world and help identify and scale Pearson’s best practices.

  • Support build marketing capabilities around the world by defining our marketing priorities, evaluating our talent skills and gaps to deliver and establishing a Learning & Development model to build a world class marketing team.

  • Work with Creative Services and Global Campaigns to support country marketing needs

  • Help to develop and implement consistent internal communications to generate alignment and visibility among marketing community and stakeholders.


Qualifications, experience and personal specification (include competencies)

  • Alignment with Pearson’s culture and values.

  • Experience in developing marketing strategy plan with strong brand building skills.

  • Previous experience as a people manager and ability to build partnerships with stakeholders in other areas of the company.

  • Ability to build and manage a marketing budget.

  • Excellent communications skills to help drive engagement and excitement, as well as alignment with the global strategy.

  • Experience in building reports on marketing achievements based on performance indicators and ROI evidences.

  • Experience in dealing with different markets and cultures building engagement among marketing teams around the world.

  • Ability to negotiate and manage agencies and vendors.

  • Marketing degree or qualification desirable.

Marketing competencies:

  • Brand strategy

  • Market Insights

  • Campaign program management

  • Strategic partnership

  • Strategy and Planning

  • Metrification

  • Agency management

  • Marketing capabilities and tools


Primary Location: US-NJ-Hoboken

Work Locations: US-NJ-Hoboken-221 River 221 River Street Hoboken 07030

Job: Marketing

Organization: Global Corporate Affairs & Marketing

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Oct 11, 2016