Pearson Marketing - Operations & Planning Manager in Hoboken, New Jersey

Marketing - Operations & Planning Manager


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Work is underway to transform marketing into a growth driver for Pearson, and the role of marketing has never been more important to Pearson’s long term success.

Mainactivities / responsibilities:

  • Understandour mid and long term marketing strategy, aligning premises and priorities withstakeholders to turn Pearson’s Global Marketing into a business growth driver.

  • Consistentlyvisit clients and deeply understand students experience and demands to helpidentify market trends.

  • Buildreport of the goals and deliverables of global centers of excellence supportingGlobal VPs on the Monthly results meetings.

  • Helpestablishing the rhythm of business for global marketing, organizing themeetings and tools that will guarantee alignment and resources to enable ourdeliverables.

  • Managethe calendar for global marketing budget process, with support from finance,implementing a ZBB (Zero based Budget) model.

  • Supportcountry marketing leaders, cascading global strategies, with focus in countriesthat are reporting, dotted line, to Marketing Excellence.

  • Helpmanage platforms to build Pearson’s marketing communities to leverageengagement of marketing talents around the world and help identify and scalePearson’s best practices.

  • Workwith Creative Services and Global Campaigns to support country marketing needs.

  • Helpto develop and implement consistent internal communications to generatealignment and visibility among marketing community and stakeholders.


Qualifications, experience and personal specification (include competencies)

  • Alignment with Pearson’s culture and values.

  • Experience in executing marketing plans.

  • Ability to build partnerships with stakeholders in other areas of the company.

  • Ability to manage a marketing budget.

  • Excellent communications skills to help drive engagement and excitement, as well as alignment with the global strategy .

  • Experience in building reports on marketing achievements based on performance indicators and ROI evidences.

  • Experience in dealing with different markets and cultures building engagement among marketing teams around the world.

  • Marketing degree or qualification desirable

Marketing competencies:

  • Brand strategy

  • Market Insights

  • Campaign program management

  • Strategy and Planning

  • Metrification

  • Agency management

  • Marketing capabilities and tools


Primary Location: US-NJ-Hoboken

Work Locations: US-NJ-Hoboken-221 River 221 River Street Hoboken 07030

Job: Marketing

Organization: Global Corporate Affairs & Marketing

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Feb 17, 2017