Pearson Commercial Marketing Manager in Harlow, United Kingdom

Commercial Marketing Manager

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

This is a broad Business–to-Business (B2B) Marketing role that requires an individual well-versed in all areas of marketing. The successful candidate will need to demonstrate experience in: ● Driving Marketing success from customer insights. ● Have a solid marketing background with a previous experience in a similar role. ● B2B marketing, and a clear interest in the latest B2B marketing techniques (cross-channel lifecycle communications management, inbound marketing, marketing automation, etc.) ● Solid Digital Marketing experience and proficiency in the most popular channels and tools (e.g. Twitter, Facebook, email Marketing, Google Analytics, etc.) ● Proven campaign management experience, including budget management and ROI analysis. ● Excellent communication and networking skills with a strong sense of teamwork and an ability to deal with stakeholders at varying level of seniority. ● A pro-active hands-on approach, with the ability to plan campaigns and execute at tactical and detailed levels. ● A passion for customer experience - analysing products, customers and market dynamics and aligning these to connect the right prospect to the right product or service. ● Multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc) ● Able to make effective, timely decisions and also empower others to do so within clear accountability frameworks. ● Strong organisational skills and the ability to plan and prioritise work effectively. ● Marketing segmentation and planning ● Competitor analysis ● Strong project management skills ● Agency management

Essential: ● Track record of successful management in a B2B marketing role ● Educated to degree level or equivalent, preferably in marketing or business ● Extensive knowledge of demand generation and customer retention fundamentals ● High level of enthusiasm and drive – used to self-start, inspire and motivate the others ● Result driven with the energy and resilience to make things happen 4 ● Ability to build relationship and work collaboratively both internally and externally ● Commercial mind set ● Strong analytical and decision making skills ● Ability to work under pressure, staying ahead of complex schedules, and maintaining cutting-edge knowledge ● A good working knowledge of Microsoft Office (i.e. Word, Excel and PowerPoint) ● Experience of budget management Desirable: ● CIM qualified or strong desire to gain CIM qualification ● Good understanding of the UK education sector ● Experience of adhering to a well-known UK or international brand

Qualifications

This is a broad Business–to-Business (B2B) Marketing role that requires anindividual well-versed in all areas of marketing.The successful candidate will need to demonstrate experience in:● Driving Marketing success from customer insights.● Have a solid marketing background with a previous experience in a similarrole.● B2B marketing, and a clear interest in the latest B2B marketing techniques(cross-channel lifecycle communications management, inbound marketing,marketing automation, etc.)● Solid Digital Marketing experience and proficiency in the most popularchannels and tools (e.g. Twitter, Facebook, email Marketing, Google Analytics,etc.)● Proven campaign management experience, including budget management andROI analysis.● Excellent communication and networking skills with a strong sense ofteamwork and an ability to deal with stakeholders at varying level of seniority.● A pro-active hands-on approach, with the ability to plan campaigns andexecute at tactical and detailed levels.● A passion for customer experience - analysing products, customers andmarket dynamics and aligning these to connect the right prospect to the rightproduct or service.● Multi-channel campaign management across digital and offline channels (print,DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc)● Able to make effective, timely decisions and also empower others to do sowithin clear accountability frameworks.● Strong organisational skills and the ability to plan and prioritise workeffectively.● Marketing segmentation and planning● Competitor analysis● Strong project management skills● Agency management

Essential:● Track record of successful management in a B2B marketing role● Educated to degree level or equivalent, preferably in marketing or business● Extensive knowledge of demand generation and customer retentionfundamentals● High level of enthusiasm and drive – used to self-start, inspire andmotivate the others● Result driven with the energy and resilience to make things happen4● Ability to build relationship and work collaboratively both internally andexternally● Commercial mind set● Strong analytical and decision making skills● Ability to work under pressure, staying ahead of complex schedules, andmaintaining cutting-edge knowledge● A good working knowledge of Microsoft Office (i.e. Word, Excel andPowerPoint)● Experience of budget managementDesirable:● CIM qualified or strong desire to gain CIM qualification● Good understanding of the UK education sector● Experience of adhering to a well-known UK or international brand

Primary Location: GB-GB-Harlow

Work Locations: GB-Harlow-Edinburgh Gate Edinburgh Gate Burnt Mill Harlow CM20 2JE

Job: Marketing

Organization: Higher Education

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Nov 22, 2016