Pearson Marketing & Porfolio Director (Middle East Hub) in Dubai, United Arab Emirates

Marketing & Porfolio Director (Middle East Hub)


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

The Growth markets are an exciting, dynamic group of international markets including Brazil, China, India, South Africa, the HispanoAmerica and the Middle East regions.

Pearson’s Growth markets contain 55% of the world’s population and 60% of the world’s youth population. The middle class in these countries is rapidly expanding and education is a critical part of this transition.

The Middle East Hub includes Saudi Arabia, UAE, Qatar, Oman, Bahrain, Kuwait, Lebanon, Jordan, Syria, Irak, Iran, Yemen, and Turkey

The role reports into the Managing Director of the Middle East Hub.

Key Accountabilities:

The Marketing and Portfolio Director will be a key contributor to the growth of the Pearson business within the specified region, playing a critical role in defining and delivering the growth targets with the Head of the Middle East, regional sales teams, and Service Delivery. This role is not only strategic but also has an operational component through the design and execution of tactical marketing activities enabling achievement of annual sales targets.

This role will have responsibility for:

Portfolio Management

  • Develop portfolio strategy across ELT, Higher Ed, K12, PQI, and assessment products, in coordination with the global lines of business and the commercial heads

  • Define, with the commercial leads, go-to-market strategy per segment covering pricing, enablement and support, communication, distribution (physical and digital)

  • Produce 3-year sales projections per segment in cooperation with the country sales teams

  • Drive product mix evolution to ensure highest levels of profitability

  • Produce management reports per category to enable decision-making

Market Analysis/Research

  • Track and update Pearson’s competitive positioning across all products segments (ELT, K12, Higher Ed, assessment, qualifications) and across all 13 markets

  • Liaise with the sales teams to get updated client data and information (One CRM), generate customer insights

  • Liaise with global line of business to get benchmarks and best practices from other markets

  • Social Media and Web site management

Marketing Communications

  • Brand

  • Thought leadership and PR

  • Events

  • Product marketing --- both physical and digital

Sales Support

  • Manage pool of product experts, permanent or freelancers, (ELT, K12, Higher Ed) to provide specialist support to thesales teams

  • Tap into the global pool of experts in LoB to support specific marketing and sales effort.

  • Design and implement in-depth product training to the sales teams

Key Interfaces:

  • Regional and country commercial heads (4): Turkey, Saudi Arabia, Gulf and Levant Higher Ed, Guld and Levant Schools

  • Service Delivery (1): This unit is primarily responsible for the delivery of the Pearson services and solutions requiring post-sales engagement. It includes customer support, project management and delivery, solutions design and architecture, technology, product development and publishing

  • Enabling functions (3): operations, finance, HR




  • Professional integrity and strategic thinking

  • Exceptional communication, interpersonal and negotiation skills

  • Ability to deliver goals in a challenging and changing environment

  • Ability to move from strategy to implementation

  • Significant personal resilience and self-motivation

  • Goal/target oriented

  • Creative and conceptually strong, married with an attention to detail

Previous Experience


  • Experience of managing budgets and achieving/exceeding targets

  • Sales focused

  • Managing people managers

  • Advanced influencing skills and the ability to convince through personal credibility

  • Relationship builder

  • Ability to communicate professionally, clearly and effectively to target audiences.

  • Evidence of success in developing and implementing market-specific strategies over a sustained and significant time period

  • Evidence of success in leading and managing projects


  • Experience with multi-product/service solution sales

  • Experience in the digital technology environment

  • Transformational

IT Literacy

  • Proficient in all Microsoft packages

Personal Style and Behaviour

  • Demonstrates first class communication skills and the ability to build relationships based on trust and mutual benefit across different cultures

  • Demonstrates high professional integrity and the ability to establish credibility.

  • Shows considerable person resilience and problem-solving skills.


Primary Location: AE-AE-Dubai

Work Locations: AE-Dubai-Al Sofouh 305 Al Sofouh 305 Tecom 3rd Floor Dubai

Job: Marketing

Organization: Growth

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Nov 21, 2016