Pearson Product Marketing Manager: - Digital Product Models - Part Time in Boston, Massachusetts
Product Marketing Manager: - Digital Product Models - Part Time
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
The Higher Education Global Product team provides learners with the skills, competencies and behaviors required to succeed in college and their subsequent careers. This team develops and delivers learning content in new and innovative digital formats, with an emphasis on personalized learning and improving learner outcomes.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, veterans, and people with disabilities are encouraged to apply.
Higher Education is changing rapidly, with new course models emerging around the world and advancements in technology that make it possible to create new digital solutions for teaching and learning. In this fast-paced environment, the role of Product Marketing Manager has never been more critical—or more exciting.
As a part-time Product Marketing Manager for Digital Product Models, you will be a user expert and a product champion. You will gather and utilize customer insights to position products and services, develop personae, and inform global product strategy and branding decisions.
Your goal is driving product growth through awareness, evaluation, adoption, usage and retention.
Gather, synthesize, and share market and customer insights to fuel innovation; to position products and service offerings across Global Higher Education; to anticipate trends; to identify new market opportunities; and to grow share.
Define product audience and develop personae to inform product development and campaign strategy.
Develop product attributes into value propositions and marketing messages, as well as sales training and support material for addressable markets.
Know our competition as well as our internal offerings in order to better position our products and campaigns.
Manage market development programs (class tests, pilots, etc.) to elicit customer requirements, demonstrate effectiveness of the product, and identify sales opportunities.
Work effectively in a heavily cross functional, fast-paced environment, especially working across product, technology and sales teams.
Essential Skills & Qualifications:
Undergraduate degree required
2-4 years of relevant experience, such as:
Prior position in publishing or educational technology, with emphasis on developing, promoting, or selling digital solutions; or
Prior position in product marketing; or
Prior position in education, with emphasis on analyzing data and developing course solutions.
Aptitude for learning new technologies quickly
Excellent data analysis skills
Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences
User-centered, with emphasis on putting the learner at the center of all work
Critical thinker and problem solver who is motivated to seek data to inform his or her work and able to distill insight from a wide array of information sources
Outstanding team player and relationship builder able to earn cross-functional/ cross-geographic team confidence through thought leadership and influencing skills
Proficient in office productivity tools, such as Microsoft Office and Google Apps.
Primary Location: US-MA-Boston
Work Locations: US-MA-Boston-501 Boylston 501 Boylston St Boston 02116
Organization: Global Product
Employee Status: Fixed Term
Job Type: Standard
Shift: Day Job
Job Posting: Dec 1, 2016