Pearson D-Specialist Product Marketing in Barcelona, Spain
D-Specialist Product Marketing
The Digital Marketing Manager is responsible for developing andsuccessfully executing inbound marketing strategies across online platformsmanaged directly by WSE International and also managed by our Network partners.
The role is very broad covering SEO, SEM and email marketing bestpractice, web site development and optimization. The Digital marketing Manageris responsible for planning and supporting the Network’s online advertisinginitiatives analyzing paid and organic search engine marketing activities andproviding performance tools to increase Sales within our network via qualifiedlead generation and website conversion.
This role requires the ability to lead our global digitalprojects and give advice and operate on both a strategic and tactical level,touching all aspects of the inbound marketing customer journey includingcampaign execution (SEM, email marketing), landing page optimization andanalytics.
The DigitalMarketing Manager will also contribute to and support new initiatives todevelop mobile as a global channel providing support on App Store optimizationand app install campaigns.
Essentialduties and responsibilities include the following:
Develop and driveadoption of inbound marketing best practice across our Global Network.Evangelize the application of digitalmarketing strategies and tactics that will result in improved marketingefficiency (lower CPA, improved conversion rates, increased organic leadgeneration).
Craft digital mediarecommendations supported by rigorous research and data and work with digitalmarketing managers in the Network to have these adopted. Report and analyze on results sharing bestpractice.
Nurture a test and learnculture in digital marketing through A/B testing and data-led decisionmaking.
Partner with digitalmarketing and web development agencies to ensure that projects aredelivered ontime, to the brief and with measurable results that prove return on investment.
Directly interact withfranchisees on an on-going basis and advise them so they can optimize their useof Website, Tools, SEO, SEM, Mobile Strategies, online content and digitalstrategy. This could include support with e-mail newsletters, SEO strategies,SEM strategies, content marketing and site analytics review.
Be a thought leader ondigital marketing, championing the adoption of new tools, and techniques toimprove digital marketing performance.
Lead the design ofinsight driven digital strategies from opportunity identification through toexperience definition. Structure and present recommendations to senior WSEleadership for approval
Work in tandem with otherdepartments across WSE in providing SEO, content and analytics support as partof larger Web redesign or development projects.
Manage performancemarketing campaigns (PPC) for directly managed web sites and mobile apps.
Stay current with newadvances in search engine marketing, competitive landscape, and keywordresearch.
Minimum 3 year’s professional experience in digital/online marketing roles either agency or client side
Demonstrable experience of managing online marketing campaigns from inception to successful execution in international markets
Experience running online marketing tests (A/B)
Expertise in web analytics tools (Google Analytics)
Experience of Marketing Automation tools (e.g. Hubspot)
Broad knowledge of SEM, SEO, Display, remarketing and email marketing best practices
Native or bilingual speaker of English
Demonstrated experience managing a marketing budget
Strong presentation skills
Experience of App Storeoptimization (ASO) and mobile marketing
Experience of VideoSearch optimization
Second (or more) languages
Former experience workingwith language learners an advantage
Primary Location: ES-ES-Barcelona
Work Locations: ES-Barcelona-Tuset 20 - 24 Carrer de Tuset 20 - 24 5th Floor Barcelona 8006
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Mar 23, 2017
Req ID: 1704766