Pearson Product Marketing Manager in American Fork, Utah

Product Marketing Manager


As the global leader in electronic testing, Pearson VUE ( the skills and knowledge of millions of individuals every year. Our customers’ high-stakes certification, licensure, admissions and othercredentialing exams help people advance in technology, government andprofessional careers, as well as attain educational growth. Pearson VUE offersproctored exams through the world's largest network of test centers inaddition to testing in online and unproctored environments.

Certiport(, a Pearson VUE company, prepares individuals with currentand relevant digital skills and credentials for the competitive globalworkforce. These solutions are delivered by more than 12,000 Certiport Centersworldwide and include the official Microsoft Office certification program, theMicrosoft Technology Associate certification program, the Adobe® CertifiedAssociate certification program, the CompTIA Strata™ IT Fundamentals, theAutodesk® Certified User certification program, the Intuit® QuickBooksCertified User certification program and the Internet and Computing CoreCertification (IC³®).

Pearson is an Equal Opportunity and Affirmative ActionEmployer and a member of E-Verify. All qualified applicants, includingminorities, women, protected veterans, and individuals with disabilities areencouraged to apply.


TheProduct Marketing Manager manages the strategic marketing of an assigned product(s) or program(s); based on persona- or pragmatic-marketing principles. Including strategic marketing research and planning, this role may include many different deliverables, tools and initiatives. Product Marketing Managers also work closely with designated external client contacts as well as internal virtual teams, which include Product Managers, Field Marketing Managers, and Sales Associates. This position ensures achievement of strategic revenue objectives for a specific product/program or product/program family by identifying customer needs and developing marketing strategies and solutions to meet those needs.

Primary Responsibilities

40% Strategic Product Marketing Planning

  • Develop strategic marketing plans for assigned certification programs and socialize them with appropriate internal and external audiences

  • Research and develop in-depth customer personas for assigned certification programs and use that research to drive marketing strategies and tactics

  • Develop in-depth Product Messaging Documents (PMDs) as a foundation for all marketing initiatives and activities designed to drive overall test volume for designated products in designated geographies

  • Manage marketing and communications activities and events for assigned products either directly or indirectly

  • Act as the primary customer-facing product evangelist for assigned certification programs and present at a variety of external venues

  • Work closely with assigned Field Marketing Manager(s) to develop account marketing plans, timelines, and budgets for marketing activities as required

  • Manage budget within project and marketing plan, track project expenditures and look for cost efficiencies to maximize marketing dollars

  • Work with senior management and International Marketing Manager to review and approve co-marketing fund requests from international partners in key markets

  • Work closely with internal team and external vendors to implement product marketing activities and tactics

  • Work closely with assigned client marketing contacts to identify upload volume and targets globally

  • Provide project recaps indicating success metrics and ROI. Make recommendations based on acquired business intelligence for future activities and promotions

40% Creative Execution of Product Marketing Deliverables

  • Develop and drive creative production of standard product marketing materials, including items such as web properties, product collateral, sales enablement tools, product success stories, social media messaging, newsletter articles, and campaign offers such as white papers and product demos

  • Ensure compliance with client-brand guidelines, certification program contracts and other legal and financial rules, including obtaining required signatures and approvals when engaging creative and other vendors

  • Work with other members of the Marcomm Team, freelancers or vendors as needed to develop approved product marketing materials

10% Relationship Management

  • Develop and maintain relationships with internal teams, partners, and client marketing contacts as assigned

  • Act as the product marketing contact for internal sales and marketing teams as assigned

5% Partner/Sales Enablement and Event Support

  • Assist in product training and enablement at events such as Regional Partner Conferences, a yearly Global Partner Summit, and monthly training Webinars

  • Provide product marketing evangelism and presentation support at tradeshows, academic organizations, and conferences as appropriate

5% Other Duties as Assigned


Required Education and Experience

  • BA or BS inmarketing,business communications or related field required, MBA or Master’s degree in arelated field is preferred

  • 3-5 yearsof marketing experience working on a variety of marketing and market developmentactivities, certification, online education or data analytics

  • Experience working with high-level customer contacts

  • Experience working with affiliates, external representatives or strategic partners helpful

  • Experience working on a highly-matrixed, global team preferred

  • Experience ininternational marketing preferred

  • Experience managing projects from inception to completion, including managing to a timeline andbudget

  • Ability todevelop and present ideas and plans clearly and confidently to all levels ofinternal and external management, partners, clients, and customers

  • Adept at using Microsoft Office suite (Word, PowerPoint, Excel and Outlook) and experienceworking with internal and outsourced graphic design or web design teams helpful

Skills, Knowledge and Abilities

  • Highly motivated,organized individual with ability to prioritize multiple projects and deadlines

  • Outstanding communication and interpersonal skillsrequired

  • Deep understandingof Pragmatic or persona-driven marketing preferred

  • Excellent presentationand speaking skills

  • Ability to workwell in a team environment in occasionally stressful situations

  • Relationship managementand negotiation skills required

  • Interpersonal savvywith customer focus

  • Knowledge of theIT certification industry and/or electronic testing preferred

  • IC3 certificationand MOS certification preferred

Primary Location: US-UT-American Fork

Work Locations: US-UT-American Fork-1276 South 820 East 1276 South 820 East American Fork 84003

Job: Marketing

Organization: Professional VUE

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Oct 17, 2016